Frequently Asked Questions

What is Rumour Edit?

Rumour Edit is a seasonal, story-driven digital magazine that curates pages full of thoughtful gifts from small businesses across Australia. Think of it as your dream wishlist, scrollable, shoppable, and full of heart.

Is it free to read?

Yes! The Rumour Edit Gift Guide is completely free for customers to browse and shop from. No subscription fees, just beautifully curated gifting inspiration delivered straight to your inbox. During the 'live' dates you can browse and/or share the guide with loved ones. We actually encourage it, the more we share the 'rumours' the more people can shop with confidence from these small businesses.

How often is the gift guide released?

We're only just starting out, but our aim is major gift guides that drop seasonally, think Christmas, Mother’s Day, Easter, and more. We're still working out the fine details and things may shift and change, but Christmas is certainly a given! We may also release mini-editions such as last minute gift guides, or spotlight fresh finds and new favourites. We ready to make this what works best for you, so feel free to share feedback and ideas.

Can I shop directly from the guide?

Absolutely. Every product featured links directly to the small business's store, so you can shop with ease and confidence, no middlemen, no markups. 

How do I make sure I don’t miss the next guide?

Easy! Make sure you sign up to our mailing list and you’ll be the first to know when new editions launch. We may also offer subscribers early access and bonus'.

Can I recommend a business for the next guide?

We love discovering new gems! If you know a small business you think would be prefect to be featured, send us a message via our Contact page or DM us on Instagram.

I own a business, how do I get featured?

Head to this page to register your interest. We offer a limited number of spots each edition and work directly with brands to help them shine. We're mindful about giving customers a broad offer, while balancing like-stores, we want to make it a great place for those who feature and those who shop.

Please note: this form is for business use only.

Do you take a cut of sales?

Nope. When you browse or click through the guides from Rumour Edit, you’re buying directly from the small business. 100% of your support goes straight to them. We just help connect you.

What makes Rumour Edit different from a regular gift guide?

We don’t do mass-market. Every business is chosen for its quality, story, and purpose. Our guides are curated to reduce overwhelm and champion originality, because gifting should feel good, not rushed or random.